Fresh talent is ALWAYS the way forward!
We don't go out of our way to look for professional models because that's not what we're about. Given that most professionals have been pretty much photographed in every possible way imaginable already and will react to the camera very differently to a female who is fresh.
Our 'ideal' models are off the street, single and with no incompatible commitments which would stand in the way of this opportunity, are as natural as possible, as well as innocent and sensual in face and appearance.
Above all we look for expressive eyes which exude personality, a sense of fun, a zest for life, and typically the girl next door type whose face and appearance people warm to. Rather than feel intimidated by from being more often than not, unnecessarily and overly made up.